Global Guard Insurance — Weekly Update (Mar 9

Google Ads Performance

Total Spend

$129.77

Clicks

Impressions

506

Conversions

All Conversions

CTR

10.47%

CPC

$2.45

CPA

$8.65

Cost per Conversion

Campaign	Status	Spend	Clicks	Impr.	Conv.	CPA
SRCH \|\| Homeowner Insurance	Enabled	$129.06	50	360	15	$8.60
PMAX \| General #2	Enabled	$0.63	3	113	0	—
PMAX \| General	Enabled	$0.09	0	33	0	—
Total (Active)		$129.77	53	506	15	$8.65

      Google Ads Changes This Period
      Mar 10: PMAX | General #2 — Campaign enabled (was Paused), by Bryan
Mar 10: PMAX | General #2 — 5 negative keywords added: "america's home shield" (Exact), "allstate los angeles" (Exact), "honeycomb insurance" (Exact), "federated national insurance" (Exact), "auto insurance companies" (Exact), by Bryan

    

Meta Ads Performance

Total Spend

$342.69

Clicks

Impressions

4,634

Purchases

CTR

1.99%

CPC

$3.73

Cost per Purchase

$48.96

Campaign	Status	Spend	Clicks	Impr.	Purchases	CPP
Sales Campaign \| Homeowners \| CFP \| V2	Active	$227.82	55	2,942	6	$37.97
Sales Campaign \| Homeowners \| CFP \| [Zip Codes]	Active	$114.87	37	1,692	1	$114.87
Total (Active)		$342.69	92	4,634	7	$48.96

      Meta Ads Changes This Period
      Mar 16–17: Multiple new ad creatives went active across both active campaigns — Still Image #3, #4, #5, #6 all passed review and started delivery
Mar 16: New creatives added to Sales Campaign | Homeowners | CFP | V2 and Sales Campaign | Homeowners | CFP | [Zip Codes]
Mar 14: 6 new ads created and submitted for review across both campaigns

    

Social Media

Note: No Facebook Page or Instagram Account is currently linked for Global Guard Insurance. To track social media posts and engagement, add them in Client Settings > Manage Ad Accounts.

Reminder: Check if social media posts are scheduled for next week.

Email Marketing

No email marketing tasks completed this period.

CRM / Automations

No CRM or automation tasks completed this period.

Work Completed

CRM / Automations

Zoom user (participant testing credentials) will continue plugging in saved usernames/passwords and report any successful logins to the team

Reporting / Analytics

Looked into Jotform Leads — client had not been receiving since March 5th afternoon, issue investigated and resolved

Coming Up Next Week

Monitor new Meta ad creatives performance (6 new creatives just went live)
Continue monitoring PMAX | General #2 campaign performance after being re-enabled
Review SRCH Homeowner campaign — strong 15 conversions at $8.65 CPA, optimize for continued performance
Verify Jotform lead delivery is functioning properly following the fix
Check if social media posts are scheduled